Privacy Policy.

This Privacy Policy explains how Scale Theory ("we," "us," "our") collects, uses, and shares information when you visit our website (the "Site"), apply to or enroll in a program, or interact with us.

1. Information We Collect

We collect information you provide directly, including:

• Name, email, phone number, business name, and other application details;
• Payment and billing information (processed by our payment processors, not stored by us);
• Communications you send us and content you submit inside the program.

We also automatically collect:

• Device, browser, and usage data (IP, referrer, pages viewed, session length);
• Cookies and similar tracking technologies for analytics and functionality.

2. How We Use Information

We use information to:

• Provide, operate, and improve the Site and programs;
• Process applications, payments, and enrollment;
• Communicate about your account, program updates, and support;
• Send marketing messages you have consented to receive (you can opt out any time);
• Measure marketing performance and improve our offerings;
• Detect fraud, enforce our Terms, and comply with legal obligations.

3. Sharing Of Information

We do not sell your personal information. We share information only with:

• Service providers who help us operate (payment processing, hosting, email, analytics, scheduling);
• Professional advisors (legal, accounting) when required;
• Authorities when required by law, subpoena, or to protect rights and safety;
• A successor entity in the event of a merger, acquisition, or sale of assets.

4. Cookies And Analytics

We use cookies and analytics tools (which may include Google Analytics, Meta Pixel, or similar) to understand traffic and improve the Site. You can control cookies through your browser settings. Disabling cookies may limit certain features.

5. Data Retention

We retain personal information as long as reasonably necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

6. Security

We use reasonable administrative, technical, and physical safeguards to protect information. No method of transmission or storage is fully secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on where you live, you may have the right to access, correct, delete, or restrict use of your personal information, and to opt out of certain uses. To exercise these rights, contact us through the support channel provided at enrollment or on the Site. We will respond within a reasonable timeframe as required by applicable law.

8. Children

The Site and programs are not directed to children under 18, and we do not knowingly collect information from anyone under 18.

9. International Users

Scale Theory operates from the United States. If you access the Site from outside the United States, you consent to the transfer, storage, and processing of your information in the United States and other jurisdictions where our providers operate.

10. Changes To This Policy

We may update this Privacy Policy from time to time. The "Last updated" date reflects the latest revision. Continued use of the Site after changes indicates acceptance.

11. Contact

For privacy questions or requests, contact us through the support channel provided at enrollment or on the Site.